As someone who has had the privilege to work across various industries, I’ve come to believe that creativity is one of our most powerful tools—not just in business, but in life. Whether in the arts, technology, or entrepreneurship, creativity is the key that unlocks new solutions, challenges old ways of thinking, and drives meaningful change. Here’s how I see it:
1. Creativity Empowers Voices
When people are allowed to express themselves through creativity, something remarkable happens—they find their voice. Creative expression allows individuals to communicate their unique perspectives and experiences, whether through writing, painting, or any other medium. This is why I’ve made it a point to support initiatives that empower artists and storytellers, like the Edo Talent and Arts Development Program and the Write Good Stories Screenwriting Initiative through TOOF. When we nurture creativity, we’re not just supporting individuals—we’re empowering entire communities to share their stories and shape their futures.
2. Creativity Builds Connection
I’ve always believed that creativity has a unique ability to bring people together. Art, music, film—these are universal languages that transcend borders, cultures, and backgrounds. I’ve seen firsthand how creative projects can create connections where none existed before. Whether it’s collaborating with artists like Victor Ehikhamenor or supporting young filmmakers, I know that creativity is a bridge that fosters understanding and unity.
3. Creativity Fuels Innovation
In my work as an entrepreneur and investor, I’ve learned that innovation is often born from creative thinking. Whether you’re running a business or launching a new project, it’s the creative ideas that spark the most impactful innovations. We need creativity to solve problems, challenge conventional approaches, and explore new opportunities. That’s why I’m committed to supporting projects that push boundaries and redefine what’s possible—because it’s in that space of creativity where real breakthroughs happen.
4. Creativity is the Foundation for Sustainable Solutions
One thing I’ve always emphasized is that creativity isn’t just about creating something beautiful—it’s about solving problems in a way that’s sustainable and impactful. Whether it’s in business, philanthropy, or the arts, the solutions that last are the ones rooted in innovative thinking. At TOOF, our goal is to nurture creativity that leads to real, long-term change, whether it’s through empowering young artists or supporting writers with fresh perspectives.
5. Creativity Shapes the Future
Ultimately, I believe that creativity is the key to building a better future. It’s what drives progress, challenges outdated norms, and opens the door to new possibilities. By fostering creativity in others—whether through my work at TOOF or my investments in the creative industries—I’m not just interested in the immediate results. I’m focused on the bigger picture: shaping a future where creativity continues to inspire and innovate, creating lasting change in the world.
Creativity has been a driving force throughout my journey, and I truly believe it’s one of the most valuable assets we have, no matter the industry. Whether you’re an artist, an entrepreneur, or just someone looking to make an impact, creativity is what will set you apart and help you leave your mark on the world.
